18 Jun The Secrets Behind the SuperLife Rebrand
Hey SuperLifers!
I’m sure you’ve noticed the changes in the website and brand recently. I wanted to share with you a little more about the “Why” behind it all.
It’s a big decision for a brand to decide to change it’s logo and look.
If I’m honest, the original SuperLife brand and website originally launched very quickly and felt rushed because it was all happening at the same time that I first published my book back in 2015. The brand at the time was bold and powerful as I was starting from scratch and I wanted SuperLife to stand out and make an impact as I released my message out into the world.
But as my readership and your support for me has organically grown (into a much larger following than I ever imagined, I might add!), I realized I was doing a disservice to both you and me by disconnecting the original inspiration behind my brand from the information and opportunities available to you now.
We all know how much I love talking about the power of plants and healthy food choices – I could do it all day. But, there is just so much more to a SuperLife than that!
If you’ve followed me this far then you know that my true passion stems from the knowledge and experiences I value so deeply as I travel around the world looking for the next “superfood,” “medicinal herb” or “nutrient-rich food source” we might be missing out on.
When I saw this newly redesigned SuperLife logo, it changed everything for me and brought the brand and the information I’m so passionate about sharing together.
It’s finally more unique and so much more meaningful to me. The new logo is comprised of four plant leaves, which, no surprise, reflect:
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My passion of plant-based nutrition.
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My travel through rainforests and jungles around the world (which have changed my life).
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My love for grounding myself in nature wherever I am.
I’ve always wanted to empower people to live their own SuperLife and that thumbprint mark on the bottom right leaf is the mark we all leave on each other. Plus, it represents this synergy between nature (the plant leaves) and technology (the thumb print)! Many of my upcoming partnerships, including with FitnessGenes celebrates how the two can work together to create a healthier you!
The new tagline is also very meaningful to me: I’ve spent my life” hunting” for health and superfoods. And I truly believe this is true for us all as well. We have to go out and actively hunt for our health because we live in a messed up system that comes at us with false messages and everything but ways to feel healthy! There is a lot of misinformation to hunt through. But when you know the misison – health and living a SuperLife – it makes it easier to stay on course!
Plus, I have been nicknamed the Superfood Hunter, so it’s a nod to that.
I’m an adventurer at heart who just happens to be equally passionate about helping everyone create health and adventure and purpose in their life!
That being said – I want my website to be more than just a resource of words – I want it to be full of action and adventure while inspiring you to live a life that you love.
The new website is still a little sprout – “ha!” – but we’re rapidly going to be launching so many exciting opportunities. It begins with the SuperLife shop, where I have eco-friendly hats (that I wear everywhere!), t-shirts, and FlexFit hats to let you show everyone your SuperLife and remind YOU that you’ve put a stake in the ground to live a SuperLife and make your life matter. Everything in it will support my biggest endeavor yet, the Superfood Conservancy, which is being created to fight for quality superfoods, protect farmers, and preserve endangered eco-systems where superfoods grow. I’ve been so disturbed by the environmental destruction and lack of fairness and opportunity I’ve witnessed and I want to do something about it with your help!
Coming up NEXT be on the lookout for SuperLife memberships, the first ever SuperLife app and if you really want to get your hands dirty … SuperLife excursions. It is all in the works to help inspire people living their own powerful, unique SuperLife’s around the globe.
I cannot wait for what’s to come! Thanks for being on this journey with me, SuperLifers!
Live Your SuperLife,
Darin Olien
Ready to boost your health and energy with superfoods?
Check out “The Superfood Hunter’s Guide to Eating.”
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