10 Jul Eric Liedtke: How to Avoid Fast Fashion and Go Sustainable
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Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.
We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!
Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind – “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”
Don’t forget…
You can order now by heading to https://darinolien.com/fatal-conveniences-book or order now on Amazon.
BREAKDOWN
We discuss:
(01:43) Sustainability Certifications and Company Focus
(08:26) Transitioning Fashion Industry Towards Sustainability
(15:26 ) Legacy and Sustainability in Modern Society
(21:51) Ocean Advocacy and Fashion Pollution Awareness
(27:52) Power of People in Eco-Consciousness
(31:45) Power of Social Media Advocacy
(43:40) Challenges in Color and Materials
(48:30) Material Science
(54:39 0) Greenwashing vs Positive Intent in Sustainability
(01:09:07) Innovative Sustainable Alternatives
LINKS
Find more from Darin:
Website: https://darinolien.com/
Instagram: https://www.instagram.com/Darinolien/
Book: https://darinolien.com/fatal-conveniences-book/
Down to Earth: https://darinolien.com/down-to-earth/
Use code OLIEN20 for a Viome discount
Candiani Denim: https://www.candianidenim.com/
Find more from Eric Liedtke:
Website: https://unlesscollective.com/
SPONSORS
Thank you to our sponsors:
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TruNiagen: Go to www.truniagen.com and use code Darin20 for 20% off
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